Good intentions don't heal a planet.
Verified action does.
The Earth is buried — under waste we don't see, water we don't test, air we don't question, soil we've stopped noticing. Most of the damage isn't dramatic. It's daily: a mixed bag of trash, a tap left running, a habit nobody ever questioned.
municipal solid waste generated in India every day (CPCB, 2022-23)
untreated sewage entering the Ganga, every single day
of the world's most polluted cities are in India
of India's farmland is moderately to severely degraded
what all of this costs India, every single year
The Real Gap
All around, real work is already happening — people segregating, restoring, cleaning, replanting, quietly and without reward. Right alongside them, many more are doing real harm — not from carelessness, but because nobody ever showed them the cost. The gap was never character. It was never being shown the consequence.
Closing It
Closing that gap takes proof — so people already doing right are seen, trusted, and rewarded — and education, so doing right stops being a guess. Organisations get that through WasteLedger. Households get EarthReheal App — cleanup drives, selling recyclables, and clear next steps for everyday waste.
The Problem — And What We're Doing About It
Waste doesn't stay waste. Within years, it becomes a water, air, and soil problem too.
That is the problem WasteLedger exists to fix — and unlike most environmental damage, it can be measured and proven at the level of a single pickup, today.
The Scale
India generates about 1,70,939 tonnes of municipal solid waste every day. The Central Pollution Control Board's 2022-23 report records 61% of it as processed or treated and 22% as landfilled. The other 17%, about 28,576 tonnes a day, is unaccounted for: neither treated nor landfilled in a recognised facility. Under the SWM Rules 2026, the organisations that generate waste are now expected to show, with records, how they handle it.
Who Pays For It
Left alone, dumped waste doesn't stay contained. Organic waste decomposes without oxygen and produces methane. Leachate, the toxic liquid it produces, can reach groundwater. Open burning releases dioxins and heavy metals into the air people breathe. The cost lands on people: in health, in groundwater, and in recoverable material sent to landfill instead of a recycler.
What We Do About It
WasteLedger captures timestamped, location-checked evidence the moment a collection happens — then tracks that material through to composting, recycling, or confirmed safe disposal. The evidence you'd otherwise have to reconstruct for an audit is already there, generated automatically as a byproduct of the pickup itself.
We started with waste because a single unmanaged tonne of it contaminates soil, water, and air at once — and because it can be tracked and proven at the individual pickup level, right now.
Water, air, and soil are next on our roadmap — the same evidence-first model, applied once we've proven it works at scale on this one.
See How WasteLedger Works →The Missing Piece
Making India's waste journey visible.
India's waste system is full of people doing real work: households separating their waste, collectors on early-morning routes, recovery centres sorting, recyclers recovering, NGOs and agencies holding it all together. Yet the landfills keep growing, and nobody can say exactly where material is being lost, or why.
That is what EarthReheal changes. Every handover along the way is confirmed by both sides and backed by evidence, so the whole journey can finally be seen, and the next improvement can be aimed where it will count.
Stage 1: Household / Office / Hotel / Campus
Where every journey starts. What is separated here shapes everything after.
Without visibilityThe starting point stays a guess
Photo + timestamp + both sides confirm
Stage 2: Collector
Carries what is put out. Refuse mixed waste and it piles up; accept it and the problem moves on.
Without visibilityMixed loads move on unseen
Photo + timestamp + both sides confirm
Stage 3: Recovery centre
Sorts and recovers what it can, often with little record of what came in or went out.
Without visibilityGood work and losses go unrecorded
Photo + timestamp + both sides confirm
Stage 4: Recycler / Scrap dealer
Keeps valuable material out of landfill, often outside any formal record.
Without visibilityValuable work stays invisible
Disposal recorded where available
Stage 5: Landfill
Where the earlier failures finally add up.
Without visibilityNobody can say why it got here
If the next participant isn't on EarthReheal yet, the handover is still recorded and supported with an invoice, so the trail doesn't break just because one partner hasn't joined.
The objective isn't just to know where waste went.It's to find where the system can improve.
What visibility lets us do
Target education where it's needed most.
Find where recyclable material is lost at each stage.
Direct capacity and support where it's missing.
For organisations
Compliance & regulatory gap visibility
Know what applies. Track what's missing. Run the free gap check for your organisation type.
Run the free gap check →For citizens
A free app for practical participation
Find recyclers, join cleanups, track your impact and more.
Get the EarthReheal App →Why This Pays For Itself
We are not asking you to do this for free.
Proving you're compliant can unlock carbon credits, EPR revenue, and grants — and avoid fines that cost more than the platform itself. The evidence that protects you is the evidence that pays.
When the cost of harming the Earth is invisible, no one bears it.
When it is visible, verified, and priced — everyone has a reason to stop.
Our First Answer
⚡ AI-PoweredEarthReheal WasteLedger.
Doing right by the planet — and every rule that protects it.
We started with waste — not the most dramatic crisis, but the most foundational one. It contaminates soil, water, and air at once. Fix that chain, and you begin healing all three.
WasteLedger is India's first end-to-end platform for waste management and the compliance that comes with it — tamper-resistant photo evidence, AI-checked and fingerprinted, built from the field upward, not from a dashboard.
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Field Evidence, Not Office Assertions
GPS, biometrics, and AI fire at the moment of work. No backdating. No gallery uploads. No manipulation. The moment it happens, it is permanent.
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Verified Waste Journey
Every handover between RWAs, MRCs, and handlers creates a bilateral record when on EarthReheal WasteLedger. Off-platform buyers are attested via challan and invoice — the journey closes at verified terminal disposition, not at the factory floor.
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Reports That Write Themselves
Swachh Bharat submissions, PCB quarterly reports, fire safety and FSSAI renewals, carbon MRV baseline data — auto-generated from evidence already captured daily.
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Make Doing Good Pay
Carbon MRV data, EPR compliance, Swachh Bharat grants, Smart City funding — unlocked by evidence EarthReheal WasteLedger generates. Formal credit issuance is a possible outcome, not a guarantee.
For Every Household
⚡ AI-PoweredEarthReheal App.
Cleanup drives. Sell scrap. Act locally.
Organise neighbourhood cleanups, sell recyclables to listed buyers, and decide what to do with household waste — with proof when partners confirm.
Built for regular people. Not a pickup subscription. Not invented prices. Just the next right step.
What you can do today
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Cleanup drives
Create or join local events — invite neighbours with in-app alerts
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Sell recyclables
Send a scrap ask to listed buyers and arrange handover with them
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Commute challenges
Dare a friend: bus, metro, or cycle for a set number of days
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Decide & verify
Repair, donate, recycle — receipts → Green Bank → Passport
Get the app
EarthReheal is live on iOS and Android.
Organise neighbourhood cleanups, send a scrap ask to listed buyers, and keep a record of what your household diverts. Free to download.
Scan to download